DESCRIPTION
In the summer of 2022, Toronto Raptor Scottie Barnes became the official brand ambassador for Subway Canada. To kick off the partnership, Bowlway was a weekend-long event introducing the All-Star NBA player to local fans in Toronto, sales of exclusive merchandise, celebrity and influencer 2K tournaments, as well as a showcase of new Subway offerings created in collaboration with Scottie.
CREDITS
PRODUCER Jessica Romito
VIDEO & EDIT Carl Solis
CLIENT Subway
AGENCY Veritas Inc.
YEAR 2022