DESCRIPTION
Every once in a while, a game-changing product comes along to disrupt its category, leaving insiders and enthusiasts completely abuzz. Right now, that’s PATRÓN EL CIELO, the world’s first prestige silver tequila distilled four times. To celebrate it's arrival in Toronto, for one night only the brand hosted a one-of-a-kind event. The exclusive invite drew some of the city’s best and brightest to the Hearn, a decommissioned power plant that hasn’t been opened to the public in a decade.
CREDITS
EXECUTIVE PRODUCER Jessica Romito
PRODUCER Carl Solis
CONTENT STRATEGIST Sarah Craig
VIDEO & EDIT Matt Donkner
CLIENT Carl Solis
AGENCY Veritas Inc.
YEAR 2023